The clean eye shadows of yesteryear were mostly chalky powders in neutral shades. Lasting hues? Forget about it. Companies avoided using certain ingredients as binders, says makeup artist Christy Coleman, product development director at beauty Counter, so products just didn’t have blendability (i.e., the melt-in-your-skin factor). Now, ingredients formulated from the acacia tree, like Senegal gum, fix that issue. “[The gum] has sugar-based emulsifiers that allow for moisturizing application,” says cosmetic chemist Yashi Shrestha.
wet & wild
To get a precise, graphic shape around your lids-creating a bright “liner” effect-use a damp (not soaked) tapered brush to apply eye color.